‘I’m ME, Not MEAT,’ Proclaim Sea Life on New PETA Ads

Ahead of the Pensacola Seafood Festival, Eye-Catching Bus Ads Urge People to See All Animals as Individuals and Go Vegan

For Immediate Release:
September 25, 2019

Brooke Rossi 202-483-7382

Pensacola, Fla. – Just in time for the Pensacola Seafood Festival, PETA has placed ads on local buses showing a fish, a crab, or a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like humans, fish, crabs, and lobsters can feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard encourages people to spare these animals the agony of being boiled alive or suffocated in fishing nets simply by choosing vegan meals.”

A PETA investigation of a crustacean slaughterhouse revealed that live lobsters and crabs were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place live lobsters into pots of boiling water while they’re still conscious—a cruel practice that has been banned in Switzerland. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

PETA—whose motto reads, in part, that “animals are not ours to eat,” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind