‘I’m ME, Not MEAT’ Octopus Billboard Up Now Near Toronto Restaurants

PETA Ad Shaming Eateries That Serve Live, Chopped-Up Cephalopods Urges Viewers to Go Vegan

For Immediate Release:
August 13, 2018

David Perle 202-483-7382

Toronto – PETA has placed a billboard showing a smart and sensitive octopus alongside the words “I’m ME, Not MEAT. See the Individual. Go Vegan” near several restaurants in Toronto that chop up and mutilate octopuses before serving them—still alive and writhing—to customers, as revealed in a recent PETA exposé.

The ad is located at 4858A Yonge St.—near NOLBU, Marado Sushi, and Gal’s Sushi, which all serve live octopuses—and will be in place through the end of August.

“Serving up the severed legs of an octopus while the rest of the animal languishes in agony in the kitchen is like something out of a horror movie,” says PETA Executive Vice President Tracy Reiman. “There’s no difference between the pain that an octopus feels when being torn limb from limb and what a dog or a cat would feel in the same situation, and PETA’s ad urges everyone to condemn this cruelty and go vegan.”

Octopuses are highly intelligent, playful, and resourceful—and scientists have verified that they’re able to feel pain. PETA’s exposé revealed that a chef at Marado Sushi chopped off the limbs of a live octopus before finally dicing up the animal’s head and then served the still-writhing limbs to diners in a dish called sannakji.

PETA—whose motto reads, in part, that “animals are not ours to eat”—has also placed the billboard near restaurants that serve live octopuses in Los Angeles.

Every person who goes vegan spares nearly 200 animals a year daily suffering and a terrifying, painful death. PETA offers a free vegan starter kit full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind