‘I’m ME, Not MEAT’ Bus Ads Up After Video Shows Dying Pigs at Excelsior Hog Farm

PETA Campaign Counters Authorities' Decision Not to File Cruelty Charges

For Immediate Release:
July 15, 2019

Megan Wiltsie 202-483-7382

Abbotsford, B.C. – After British Columbia authorities did not recommend filing cruelty charges following PETA’s release of video footage showing severely injured and lame pigs suffering in dungeon-like conditions at Excelsior Hog Farm, PETA has placed ads on local buses that show a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“Piglets at Excelsior Hog Farm were left to die, and their bodies were left to rot right alongside their siblings, just out of their mothers’ reach,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads will circle Abbotsford to remind everyone that the best way to prevent abuse like this is to keep pigs and all other animals off our plates.”

Pigs at Excelsior Hog Farm—which is owned in part by Ray Binnendyk, a member of the board of directors of the BC Pork Producers Association—had sustained bloody lacerations, and some suffered from volleyball-size umbilical hernias. Sows were forced to give birth in farrowing crates hardly bigger than their bodies, and they could nurse but not otherwise tend to their babies for the first weeks of their lives, causing many to die unattended.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind