‘I’m ME, Not MEAT’ Billboard to Memorialize Animals Killed at Foster’s Meats

PETA Calls Out Latest Botched Slaughter at Notorious Slaughterhouse: Pig Shot in the Head Four Times Before Falling Unconscious

For Immediate Release:
September 26, 2019

Brooke Rossi 202-483-7382

Duncan, S.C. – According to a U.S. Department of Agriculture (USDA) report, Foster’s Meats just racked up its eighth violation of federal law for a botched slaughter this year: On September 10, workers shot a pig in the head four times before the animal was finally rendered unconscious. In response, PETA plans to place a billboard near the slaughterhouse that shows a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“Every pig and cow who endured a terrifying, painful death at Foster’s Meats was an individual who felt fear and pain,” says PETA Senior Vice President of Cruelty Investigations Daphna Nachminovitch. “PETA’s billboard urges everyone to help stop slaughterhouse suffering today by keeping all animals off their plates.”

PETA has previously called on local and state authorities to investigate and file criminal charges against Foster’s Meats, whose other recent botched slaughter violations include the following incidents.

  • February 8: Workers shot a cow five times in the head.
  • February 21: Workers shot a cow three times before the animal lost consciousness.
  • March 1: Two cows each remained standing after being shot in the head with a captive-bolt gun and had to be shot again.
  • March 8: An inspector saw an employee shoot a cow with a rifle. The animal took a step back and looked around, and the worker shot him or her again.
  • April 1: A worker shot a pig in the head three times before the animal was finally rendered unconscious.
  • August 22: Workers shot a pig three times with two guns before the animal was rendered unconscious.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind