‘I’m ME, Not MEAT’ Billboard to Honor Pigs Killed in Truck Crash

PETA Memorial Will Encourage People to Help Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
July 1, 2019

Contact:
David Perle 202-483-7382

Berrien County, Mich. – In honor of the 10 pigs who died when the truck carrying them overturned on E. Napier Avenue on Wednesday, PETA plans to place a billboard in the area showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“Ten pigs experienced a terrifying death on the highway, and those who survived will presumably end up under the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will remind people that the best way to prevent tragedies like this one is to keep smart, sensitive pigs off the road in the first place by going vegan.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—often while still conscious—and bled to death.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys, and cows. So far in 2019, PETA has already noted 55 accidents involving vehicles carrying animals used for food.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind