‘I’m ME, Not MEAT’ Billboard to Honor Pigs Killed in Truck Crash

PETA Memorial Will Encourage People to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
December 10, 2019

Brooke Rossi 202-483-7382

Great Bend, Kan. – In honor of the pigs who suffered and died when the truck carrying them overturned on U.S. 56 on December 5, PETA plans to place a billboard in the area that proclaims, “I’m ME, Not MEAT. See the Individual. Go Vegan.

“Nearly a dozen pigs experienced a terrifying death on the highway, and those who survived were rounded up and presumably taken to slaughter,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone disturbed by the thought of animals suffering on the side of the road or facing the slaughterhouse knife to go vegan.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—often while still conscious—and bled to death. Every person who goes vegan saves the lives of nearly 200 animals every year.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys, and cows. In 2019, PETA has noted 95 accidents involving vehicles carrying animals used for food.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind