PETA Memorial Will Encourage People to Keep Animals out of Transport Vehicles by Going Vegan
For Immediate Release:
February 20, 2020
Brooke Rossi 202-483-7382
Sumter County, Fla. – In honor of the cows who were killed when a truck carrying them crashed on I-75 near Wildwood on February 13, PETA plans to place a billboard in the area that proclaims, “See the Individual. Go Vegan.”
“Gentle cows experienced a terrifying death on the highway, and those who survived were rounded up and presumably taken to slaughter,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone disturbed by the thought of animals suffering on the side of the road or facing the slaughterhouse knife to go vegan.”
Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain.
Animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions. More than 80% of the Amazon rainforest that’s been cleared since 1970 is used for grazing or for growing food for cattle who are ultimately slaughtered for meat. According to the United Nations, a global switch to vegan eating is vital to combat catastrophic climate change. In addition, each person who goes vegan saves the lives of nearly 200 animals every year.
PETA notes that there were more than 100 crashes in 2019 involving trucks carrying animals used for food—and there have already been 19 since the start of 2020.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.