I’m Me, Not Meat’ Billboard to Honor Cow Killed in High School Parking Lot

PETA Memorial Will Encourage Anyone Upset by Animal's Violent Death to Go Vegan

For Immediate Release:
February 19, 2020

Brooke Rossi 202-483-7382

Roseburg, Ore. – In response to reports that a cow was fatally shot in the Roseburg High School parking lot on February 13 after escaping from a trailer nearby, PETA plans to place a billboard in the area urging anyone appalled by this act of violence to stand up for all cows by going vegan.

“This cow’s desperate bid for freedom is a reminder that animals are individuals who value their lives and don’t deserve to die from a bullet or the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will encourage people to help prevent future suffering by keeping cows and all other animals off their plates.”

In today’s meat industry, sensitive cows are shot in the head with a captive-bolt gun, they’re hung up by one leg, and their throats are cut—often while they’re still conscious and able to feel pain. Cows used for dairy are artificially inseminated (raped by inserting an arm into the rectum and a metal rod into the vagina), and calves are torn away from their loving mothers within a day of birth. Each person who goes vegan saves the lives of nearly 200 cows, pigs, chickens, and other animals every year.

PETA—whose motto reads, in part, that “animals are not ours to eat”— opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind