‘I’m ME, Not MEAT’ Billboard Aims to Honor Pigs Killed in Truck Crash

PETA Memorial Would Encourage Everyone to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
May 30, 2018

Audrey Shircliff 202-483-7382

Cameron, Mo. – In honor of the pigs who died when a truck carrying them overturned on Highway 36 near the intersection with Highway 69 in Cameron on May 24, PETA plans to place a billboard near the crash site showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“An untold number of sensitive pigs died in this wreck, and those who survived were rounded up and presumably shipped off to be strung upside down and slaughtered,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to their too-short lives with a billboard urging motorists to prevent future suffering by keeping pigs and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before pigs are packed together and transported in all weather extremes to slaughterhouses, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and are kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At the slaughterhouse, they’re hung upside down and bled to death, often while still conscious.

For more information, please visit PETA.org.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind