‘I’m Me, Not Meat’ Billboard Aims to Honor Cows Killed in Truck Crash

PETA Memorial Would Encourage Everyone to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
May 21, 2018

Contact:
Brooke Rossi 202-483-7382

In honor of the 10 cows who died when a truck carrying them overturned on Highway 75 near the Wade Green exit in Kennesaw on May 17, PETA plans to place a billboard near the crash site showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Ten gentle cows died in this wreck, and those who survived were rounded up and taken to an auction before likely being strung upside down and slaughtered,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to their too-short lives with a billboard urging motorists to prevent future suffering by keeping cows and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for auctions and slaughterhouses, they’re often confined to cramped, filthy feedlots without protection from the elements or temperature extremes. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

For more information, please visit PETA.org.