‘I’m ME, Not MEAT’ Billboard Aims to Honor Cows Killed in Truck Crash

PETA Memorial Will Encourage People to Keep Animals Out of Transport Vehicles by Going Vegan

For Immediate Release:
March 11, 2019

Contact:
Audrey Shircliff 202-483-7382

Dixon, Calif. – In honor of the cows who were injured and killed when a truck carrying them overturned on Midway Road between Highway 113 and Pedrick Road in Dixon on March 4, PETA plans to place a billboard near the crash site showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“An unknown number of cows died when this truck overturned, and any who survived will presumably end up under the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to their short lives with a billboard urging people to help prevent future suffering by keeping cows and all other animals off their plate.”

PETA’s motto reads, in part, that “animals are not ours to eat,” and the group opposes speciesism, a supremacist worldview. Before cows are loaded onto trucks for long journeys to the slaughterhouse in all weather extremes, they’re often confined to cramped, filthy feedlots without protection from the elements. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport chickens, pigs, turkeys, and cows. So far in 2019, PETA has already noted more than two dozen accidents involving vehicles transporting animals used for food.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

Contact

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind