‘I’m ME, Not MEAT’ Ad Blitz Now Up Near Nathan’s Famous, Other Meaty Eateries

Dozens of PETA Ads Urge Diners to Ditch Fleshy Hot Dogs, Hamburgers, Chicken Wings, and Crab Legs This Fourth of July

For Immediate Release:
June 24, 2019

Megan Wiltsie 202-483-7382

Coney Island, N.Y. – Just ahead of the Fourth of July and the notorious Nathan’s Hot Dog Eating Contest, PETA has placed 35 pro-vegan ads on kiosks near Nathan’s Famous, McDonald’s, and other meat-heavy restaurants that show an animal’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“The Fourth of July is the perfect time to support liberty and justice for all by going vegan,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads will encourage people to forgo revolting fare such as hot dogs made from animals’ mashed up body parts and opt instead for vegan burgers, hot dogs, or other delicious options that no one had to suffer and die for.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated, all without any painkillers. At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat. Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats

Vegans have a smaller carbon footprint and a reduced risk of suffering from heart disease, diabetes, obesity, cancer, and strokes than meat-eaters do—and each person who ditches meat, eggs, and dairy saves the lives of nearly 200 animals every year.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind