IKEA to Roll Out Vegan Meatballs After Working With PETA

Praise for Furniture Giant's Plan to Offer Cruelty-Free Fare at Its In-Store Restaurants

For Immediate Release:
January 28, 2015

Alexis Sadoti 202-483-7382

Norfolk, Va. – As demand for delicious, convenient vegan food skyrockets around the world, top furniture retailer IKEA is tossing its hat into the fray with a scrumptious offering: a vegan twist on its classic Swedish meatball. After working with PETA, whose motto reads, in part, that “animals are not ours to eat,” for the past three years and receiving a swarm of petitions showing support for vegan options from IKEA fans around the world, the company announced that the tasty vegan treats will be available in its store restaurants beginning in April.

“PETA hears every day from shoppers calling for animal-friendly on-the-go options,” says PETA Executive Vice President Tracy Reiman. “Vegan snacks spare animals suffering and benefit human health, which earns IKEA a round of applause from PETA.”

In addition to sparing animals immense suffering on factory farms, in slaughterhouses, and on the decks of fishing boats, vegans are less prone to suffering from heart disease, diabetes, strokes, obesity, and cancer than meat-eaters are. They also have smaller carbon footprints, as the meat industry is a major producer of the greenhouse-gas emissions that cause climate change.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind