H&M Nabs peta2 Award

Teen-Friendly Retailer Recognized for Angora and Fur-Free Collection

For Immediate Release:
December 18, 2015

Sophia Charchuk 202-483-7382

Los Angeles – H&M is well-known for its range of hot fashions and styles that young people crave—and its willingness to drop angora and other cruelly obtained materials from its lines this past year. Now, the fur-free retailer has landed an award from peta2, PETA’s youth division, for 2015’s Best Animal-Friendly Clothing Company in the 10th annual Libby Awards (“Libby” is short for “liberation”—as in animal liberation).

“Today’s young people are more discerning than ever when it comes to choosing clothing to match their cruelty-free lifestyle,” says Senior Director of Youth Outreach and Campaigns Marta Holmberg. “peta2 is proud to recognize H&M’s compassionate and business-savvy decision to offer smart consumers the animal-friendly options they’re clamoring for.”

The 10th Annual Libby Awards recognize winners in 21 categories, including Most Animal-Friendly Band, Best Vegan Meat, and Best Vegan “Dude” Product. Visitors to peta2.com/Libbys cast votes to help peta2 decide whom it would choose as Libby Award winners. peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based its selections on several factors, including vote count. See the full contest details here.

For more information, please visit peta2.com or click here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind