Hey, Diners: ‘I’m ME, Not MEAT!’ Fish Proclaims on New PETA Billboard

Ad Near Fried-Fish Joints Urges Diners to See All Animals as Individuals and Go Vegan

For Immediate Release:
November 15, 2017

Audrey Shircliff 202-483-7382

Dayton, Ohio – As part of a new campaign targeting cities with high concentrations of Long John Silver’s and Captain D’s eateries, PETA has placed a billboard in Dayton featuring a fish proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The billboard is located at 1598 Needmore Rd., less than a mile from Long John Silver’s and JJ Fish & Chicken locations.

“Just like humans, fish feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard is a reminder that we can spare these sensitive aquatic animals the agony of being suffocated, impaled, crushed, and cut open simply by choosing vegan meals.”

More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse. On cramped, filthy fish farms, they suffer from parasitic infections, diseases, and debilitating injuries. Fish who are dragged out of oceans in huge nets (along with unintended victims, such as dolphins, turtles, seals, and others) slowly suffocate or are crushed to death. The fish who survive that process are often still alive when their throats and stomachs are cut open.

PETA—whose motto reads, in part, that “animals are not ours to eat”—is also planning to run the ad in Cincinnati, Ohio, and Columbus, Georgia.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind