Global Brands Group Bans Fur After Talks With PETA

Company Drops Items Made From Tormented Animals

For Immediate Release:
February 18, 2020

Moira Colley 202-483-7382

New York – Following discussions with PETA, Hong Kong–based Global Brands Group—which owns Aquatalia and licenses more than a dozen brands, including Frye and Spyder—will no longer sell fur.

“PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan,” says PETA Executive Vice President Tracy Reiman. “PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be shunned by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs.”

As revealed in PETA’s video exposé, animals on fur farms in China—the world’s largest fur exporter—spend their entire lives confined to filthy wire cages that are so cramped they can take only a few steps in any direction. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them.

Global Brands Group previously banned angora wool and ostrich skin after talks with PETA. It now joins hundreds of top designers and retailers—including Burberry, Gucci, Versace, and Michael Kors—in banning fur.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind