Giant ‘Bull’ to Protest Levi’s Leather Use

PETA Will Urge Company to Help Animals and the Planet by Switching to Vegan Leather Patches

For Immediate Release:
July 9, 2019

Brooke Rossi 202-483-7382

San Francisco – Accompanied by a giant inflatable “bull,” PETA supporters with signs proclaiming, “Levi’s: End Leather Cruelty,” will greet Levi’s shareholders on Wednesday as they arrive for the company’s annual meeting.

When:    Wednesday, July 10, 9:30 a.m.

Where:    Levi’s headquarters, 1155 Battery St. (at the intersection with Filbert Street), San Francisco

During the meeting, a representative of PETA—which owns stock in Levi’s in order to push for animal-friendly policies—will ask when the company intends to stop using animal leather on its patches, noting that a PETA exposé of the world’s largest leather processor showed that cows and bulls were branded on the face, electroshocked, and beaten. In addition, animal agriculture—which includes the leather industry—is responsible for 14% to 18% of all greenhouse-gas emissions.

“No leather patch is worth beating, slaughtering, and skinning a sensitive cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Levi’s to live up to its claims of being a sustainable company by ditching leather in favor of eco- and animal-friendly vegan fabrics.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind