PETA's Ad Near Canada Goose Flagship Store Blasts Animal-Abusing Retailer for Hideous Cruelty Behind Fur-and-Feather Jackets
For Immediate Release:
October 9, 2018
Audrey Shitcliff 202-483-7382
Chicago – To kick off its robust anti–Canada Goose fall/winter 2018 campaign across the U.S. and Canada, PETA has posted an enormous wallscape billboard near the retailer’s flagship store in Chicago that shows a gentle goose stating, “I’m a Living Being, Not Jacket Filling,” above the words “Boycott Canada Goose.”
The billboard is located at the intersection of N. Orleans and W. Illinois streets, just blocks away from the Canada Goose flagship store, and will remain in place through the end of the month.
“No jacket is worth the pain and suffering of geese who were trampled and suffocated and coyotes who struggled in traps until trappers strangled, shot, stomped on, or bludgeoned them to death,” says PETA Manager of Clothing Campaigns Christina Sewell. “PETA is upping the ante against Canada Goose this season until it agrees to drop fur and feathers and switch to warm, high-quality vegan materials instead.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.
A wide variety of top brands—including HoodLamb, The North Face, Helly Hansen, Save the Duck, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.
For more information, please visit PETA.org.