Giant ‘Boycott Canada Goose’ Billboard Up Now in Chicago

PETA's Ad Near Canada Goose Flagship Store Blasts Animal-Abusing Retailer for Hideous Cruelty Behind Fur-and-Feather Jackets

For Immediate Release:
October 9, 2018

Audrey Shitcliff 202-483-7382

Chicago – To kick off its robust anti–Canada Goose fall/winter 2018 campaign across the U.S. and Canada, PETA has posted an enormous wallscape billboard near the retailer’s flagship store in Chicago that shows a gentle goose stating, “I’m a Living Being, Not Jacket Filling,” above the words “Boycott Canada Goose.”

The billboard is located at the intersection of N. Orleans and W. Illinois streets, just blocks away from the Canada Goose flagship store, and will remain in place through the end of the month.

“No jacket is worth the pain and suffering of geese who were trampled and suffocated and coyotes who struggled in traps until trappers strangled, shot, stomped on, or bludgeoned them to death,” says PETA Manager of Clothing Campaigns Christina Sewell. “PETA is upping the ante against Canada Goose this season until it agrees to drop fur and feathers and switch to warm, high-quality vegan materials instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.

A wide variety of top brands—including HoodLamb, The North Face, Helly Hansen, Save the Duck, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind