Get Hooked on Fish-Free Fare, PETA Ad Urges Ferry Riders

For Immediate Release:
June 22, 2021

Tapi Mbundurre 202-483-7382

Boston – Featuring a talking fish with an unmistakable Bostonian accent, a new PETA ad  plastered on two MBTA ferries urges travelers and commuters to treat fish with kindness this summah by giving delicious, crispy fishless filets a try.

“Fish aren’t swimming potatoes—they really do talk, using squeaks, squeals, and other low-frequency sounds to communicate with their friends and family members,” says PETA President Ingrid Newkirk. “PETA’s message is that intelligent life forms who swim alongside the ferry are Bostonians, too, so let’s show them kindness by eating vegan foods.”

More fish are killed for food each year than all other animals combined. They slowly suffocate or are crushed to death when they’re yanked out of the oceans in huge nets, and the stomachs of those who survive are cut open on the decks of fishing boats while they’re still alive.

Each person who goes vegan saves nearly 200 animals every year; reduces their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and can even help prevent future pandemics, as SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

Up for one month, the ads run on the Boston-Logan-Hull-Hingham, the Boston-Hingham, and the Hull-Hingham lines.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a list of faux-fish options on its website and a free vegan starter kit. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind