From ‘Roast Meat’ to No Meat: PETA Wants New Name for Local Road

For Immediate Release:
December 14, 2022

Contact:
Moira Colley 202-483-7382

Today, PETA sent a letter asking Killingworth First Selectman Nancy Gorski to honor the holiday season’s spirit of peace and goodwill by changing the name of Roast Meat Hill Road to Vegan Roast Hill Road. If she agrees to the change—which would encourage locals to celebrate with healthy but hearty vegan roasts—PETA will cover the signage costs and host a delicious “ham” sandwich giveaway in town.

“The millions of cows, pigs, and other animals who are killed for food each year, including for holiday roasts, are raised on filthy factory farms and endure stressful crowding, routine mutilation, and violent death.” says PETA Executive Vice President Tracy Reiman. “By renaming the road, you would spread goodwill to all sentient beings and promote compassionate traditions this holiday season.”

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers free vegan starter kits and delicious meat- and dairy-free holiday recipes. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

PETA’s letter to Gorski follows.

December 14, 2022

The Honorable Nancy Gorski

First Selectman

Town of Killingworth

Dear Ms. Gorski:

I’m writing on behalf of People for the Ethical Treatment of Animals—PETA entities have more than 9 million members and supporters globally, and PETA U.S. is the largest animal rights organization in the world—with a suggestion that I hope yule find interesting: In the spirit of peace and goodwill this Christmas, would you please consider changing the name of Roast Meat Hill Road to Vegan Roast Hill Road? We’d be happy to contribute to the cost of new signage and to hold a giveaway of tasty vegan ham sandwiches in town if you agree!

PETA’s exposés of factory farms and slaughterhouses are enough to make anyone lose their appetite. The millions of cows, pigs, and other animals who are killed for food each year, including for holiday roasts, are raised on filthy factory farms and endure stressful crowding as well as routine mutilation, such as castration and tail-docking—without any pain relief—before they’re sent on a terrifying journey to the slaughterhouse, where they endure a violent death.

Eating animals poses a serious threat to human health, too. The World Health Organization reports that processed meat—including roast meat—causes cancer, and innumerable studies show that going vegan reduces the risk of suffering from certain types of cancer, heart disease, and strokes. Promoting cruelty-free roasts would not only spare intelligent, sensitive individuals a miserable fate but also make a great statement about your interest in safeguarding your community’s health.

The number of vegans is skyrocketing—there’s been a 500% increase in the U.S. since 2014, and more than half of all U.S. households now specifically seek out vegan foods. Since the start of the COVID-19 pandemic, 23% of Americans have been eating more cruelty-free food and sales of vegan items in the U.S. have increased by 90%. With widely available delicious vegan roasts, like Field Roast’s Celebration Roast and Tofurky’s Plant-Based Ham Style Roast, people can enjoy the holidays without having a corpse on the table, which is true Claus for celebration.

By renaming the road, you would spread goodwill to all sentient beings and promote compassionate traditions this holiday season. Thank you for your consideration of this important matter. I look forward to hearing from you about the donation.

Very truly yours,

Tracy Reiman

Executive Vice President