Free People and PETA Join Forces for Summer Vegan Fashion Lookbook

Models and Social Media Queens Bryana Holly, Michelle Weinhofen, and Sal Stowers Showcase Retailer’s Animal-Friendly Fashion

For Immediate Release:
July 31, 2017

Sophia Charchuk 202-483-7382

Venice, Calif.

In response to the rising demand for chic, ethical fashion, PETA and Philadelphia-based Free People have collaborated on a summer fashion lookbook starring Playboy model Bryana Holly, model Michelle Weinhofen, and actor and America’s Next Top Model winner Sal Stowers. From vegan leather strappy sandals and jackets to rayon slips and straw boater hats, the lookbook celebrates Free People’s signature boho style—and PETA captured the whimsical shoot in an exclusive behind-the-scenes video.

Standouts from the collection—highlighted in the lookbook feature and in Free People’s online store—include vegan leather looks like the Studded Vegan Moto Jacket, the Billie Vegan Mini Tote, the Fame Studded Straw Boater, and Farylrobin shoe designs like the Vegan Wylder Sandal and the Vegan Agency Lace-Up Boot.

“Free People is excited to work with PETA to continue highlighting kind and sustainable ways to get dressed,” says Abby Morgan, Free People’s director of brand marketing. “We dedicate an entire section of our online store to animal-friendly fashion as demand for vegan options continues to rise.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows destined to be killed for leather endure the same kinds of abuse as those in the meat industry, including dehorning, castration, and branding, all without painkillers. Leather, suede, and fur all have a massive carbon footprint, and the United Nations considers animal agriculture to be a top contributor “to the most serious environmental problems, at every scale from local to global.”

In 2016, PETA gave Free People a Compassionate Business Award for its commitment to animal-friendly fashion and beauty products. The company is one of an increasing number of retailers—including ASOS, Topshop, Forever 21, Urban Outfitters, and many others—to offer cruelty-free designs.

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