Forever 21 CEO Under Fire After Gruesome Wool Exposés

PETA Protesters to Demand End to Wool Sales in Demonstration Outside CEO's Beverly Hills Home

For Immediate Release:
February 8, 2019

Audrey Shircliff 202-483-7382

Los Angeles – Armed with signs proclaiming, “Mr. Chang: Stop Killing Sheep for Wool,” a group of PETA supporters will gather near the Beverly Hills home of Forever 21 CEO Do Won Chang to urge him to end his chain’s wool sales.

When:    Saturday, February 9, 12 noon

Where:    The driveway leading to the gated community near the intersection of Bowmont Drive and Kimridge Road, Beverly Hills

The protest follows two new PETA video exposés recorded on sheep farms in Australia—the world’s largest exporter of wool—showing workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on CEO Do Won Chang to have a heart for gentle sheep and switch to stocking exclusively vegan knits.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind