Fast-Growing Demand for Vegan Foods Prompts Variety of Delicious New Products
For Immediate Release:
December 18, 2014
David Perle 202-483-7382
Niwot, Colo. – Vegan food producer Earth Balance is feeding young people’s hunger for delicious dairy-free snacks, spreads, and milk—and one of its newest innovations, Vegan Cheddar Flavor Squares, is flying off grocery store shelves at a rapid rate. And now, it’s landed the Niwot-based company an award from peta2, PETA’s youth division, in the ninth annual Libby Awards. “Libby” is for “liberation”—as in animal liberation—and Earth Balance is taking home the Libby for Best Vegan Snack.
Visitors to peta2.com cast votes to help peta2 decide whom it would choose as Libby Award winners. They also entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
“Earth Balance’s Vegan Cheddar Flavor Squares make it easier than ever for young people to enjoy a classic savory snack that’s as delicious as it is kind to animals,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s winners and nominees deserve a round of applause because they’re inspiring young people across the country to get active for animals at the mall, at the grocery store, and at home.”
Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Cosmetics Product, and Best New Vegan Food Item. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.