Online Grocery-Delivery Service Tosses Out Misleading Marketing
For Immediate Release:
October 30, 2017
Moira Colley 202-483-7382
Louisville, Colo. – Colorado-based food-delivery service Door to Door Organics has announced that it will remove all references to “humanely raised meat” from its website and marketing materials. The move comes after PETA informed the company that meat labeled “humanely raised” can—and likely does—still come from animals who were mutilated without painkillers, kept in crowded conditions without sunlight or fresh air, and forced to endure long and terrifying trips to the slaughterhouse in all weather extremes.
“Advertising meat as humane deceives well-intentioned people into thinking they’re making kind choices, and it rewrites history for the animals who suffered immensely before being killed,” says PETA Executive Vice President Tracy Reiman. “The only truly humane food is vegan, which is why PETA is also pushing Door to Door Organics and other companies not just to get rid of the misleading labels but also to sell only cruelty-free vegan foods.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that after a short life in a filthy warehouse, “humanely raised” animals are typically sent to the same slaughterhouses used by the very “worst” suppliers. There, they’re hung upside down and their throats are cut, often while they’re still conscious and struggling to escape. A PETA investigation of a “humane meat” supplier to Whole Foods revealed that pigs were kept in dark, crowded holding pens and packed onto a metal trailer in 90-degree heat more than 24 hours before starting the trip to the slaughterhouse.
For more information, please visit PETA.org.