‘Cow’ to Tell Starbucks Drinkers: ‘Decalf’ Your Latte!

Free Coffee Sleeves From PETA Will Urge Compassionate Caffeine Lovers to Give Soy, Coconut, or Almond Milk a Shot

For Immediate Release:
May 31, 2017

Brooke Rossi 202-483-7382

MinneapolisWhat:    A larger-than-life PETA “cow” will pass out free reusable coffee sleeves outside a Starbucks in Minneapolis on Thursday to encourage people to ditch the dairy and opt for dairy-free coffee instead. The sleeves proudly proclaim, “My Coffee’s Decalf. I Chose Soy, Almond, or Coconut Milk.”

When:    Thursday, June 1, 12 noon

Where:    450 14th Ave. S.E. (at the intersection with Fifth Street S.E.), Minneapolis

“The nightmarish life of an abused cow on a dairy farm will break your heart, and the saturated fat and cholesterol in her milk might stop your heart altogether,” says PETA Executive Vice President Tracy Reiman. “PETA’s free coffee sleeves remind everyone that a delicious vegan latte is a great way to get through the daily grind while also being kind to cows.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that cows are repeatedly artificially inseminated in order to force them to produce milk. Their calves are taken away shortly after birth, causing many mother cows to bellow in distress for days. Male calves are shoved into tiny veal crates, while most female calves follow in their mothers’ footsteps, treated like milk machines until their bodies give out and they’re slaughtered at 4 or 5 years of age—far short of their natural 25-year life expectancy.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind