Coming Soon: New Restroom-Stall Ads That Read, ‘Bacon: It’s What’s Rotting in Your Colon’

PETA Hopes to Place Ads Where Bacon Fest Attendees Will Be a Captive Audience

For Immediate Release:
October 30, 2015

Sophia Charchuk 202-483-7382

Easton, Pa. – A disturbing message may soon be greeting visitors in need of a pit stop near Easton—home of the upcoming PA Bacon Fest—where PETA hopes to place ads in bathroom stalls reading, “BACON: It’s What’s Rotting in Your Colon.” The ads follow a new report from the World Health Organization officially confirming that processed meats—including bacon—are carcinogenic, just like other dangerous substances such as nicotine and tobacco.

“The World Health Organization’s new report highlights what studies have reported for decades: that eating animals’ bodies makes us sick,” says PETA President Ingrid Newkirk. “By placing these ads in an impossible-to-miss spot, PETA is hoping to raise needed awareness and save lives.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—has long pointed out that ditching meat and dairy foods is a great way to boost your health, as vegans are less likely to suffer from heart disease, strokes, diabetes, cancer, and obesity than meat-eaters are. And their consciences are lighter, too, because every person who goes vegan spares more than 100 animals every year daily suffering and a terrifying death.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind