Ninth Annual Contest Offers Voters a Chance to Win a Prize Pack Filled With Goodies From Last Year's Winners
For Immediate Release:
December 5, 2014
Alexis Sadoti 202-483-7382
Los Angeles – What do The Ready Set and Christina Grimmie have in common? They’re not just making beautiful pop music—they’re also making the world a better place for animals and battling it out for a Libby Award from peta2, PETA’s youth division. Now in its ninth year, the Libby Awards (“Libby” is for “liberation,” as in animal liberation) includes a record 26 categories, which run the gamut from Best Use of Internet Stardom for Animals to Best Vegan Makeover to Best New Vegan Food Item. Visitors to peta2.com can cast their votes to help peta2 decide whom it should choose as the Libby Award winners and enter for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
Many of this year’s music nominees teamed up with peta2 for ad campaigns that encourage everyone to save a life by adopting a dog or cat from an animal shelter. These nominees include The Ready Set, who may take home the award for Most Animal-Friendly Band; The Voice finalist Grimmie, who faces tough competition from fellow pop singer Madison Beer in the Best Voice for Animals category; and X Factor finalist Rachel Crow, who may win the award for Best peta2 Ad.
“Today’s young people want their favorite musicians and other celebrities to care about animals as much as they do,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s nominees are winners because they’re taking a stand for their beliefs and inspiring kids to do the same.”
Voting ends on December 12 at 12 p.m. EST. Libby Award winners will be chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count, and will be announced on December 16. See the full contest details here.