‘I, Chicken’ Virtual Reality Experience to Cause Flap at University of Texas–Pan American

Simpsons Co-Creator’s Project Will Give Students a Bird’s-Eye View

For Immediate Release:
February 17, 2015

Contact:
Sophia Charchuk 202-483-7382

Edinburg, Texas

What do chickens see, hear, and feel before they wind up in University of Texas–Pan American dining halls? That’s what peta2—PETA’s youth division, whose motto reads, in part, that “animals are not ours to eat”—will show students on Tuesday, when it brings the high-tech “I, Chicken” virtual reality (VR) experience to campus, hosted by student group Students United for Animals.

Where:           Commons, Student Union, University of Texas–Pan American, Edinburg

When:             Tuesday, February 17, 10 a.m.–1 p.m.

“I, Chicken” was made possible by a grant from The Simpsons co-creator and noted philanthropist Sam Simon. The project uses cutting-edge wireless VR goggles, motion-capture cameras, and a powerful computer to immerse participants in a world where they can flap their wings, communicate with other chickens, take dust baths, and engage in other natural chicken behavior. But as participants soon learn, life for the 26 million chickens who are slaughtered for food every day in the U.S. is no walk in the park.

Previous stops on the “I, Chicken” tour include Princeton University, where one student shared a powerful response to the experience. “It’s so hard to empathize with animals when we interact so little with our food,” she said. “This is probably one of the more effective ways of getting information out to people who … would be likely to want to be vegetarian if they had just one experience where they were interacting in an empathetic way with animals.” Smith College students agreed. “It impacted me a lot to see the world from the perspective of a chicken,” one said. “This made me feel kind of sad .… Life is just not very good for the chickens.” Another said, “It was really shocking and kind of horrifying.”

For more information, please visit peta2.com or click here.

GET PETA UPDATES
Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.