‘Bulls’ to Hit Auto Show to Protest GM’s Leather Seats

PETA Exposé Reveals Cows Burned on the Face, Electroshocked, and Beaten for General Motors' Leather Processor

For Immediate Release:
February 10, 2017

Sophia Charchuk 202-483-7382

ChicagoWhat:    Two life-size inflatable bulls will lead a spirited PETA protest against General Motors (GM) at the Chicago Auto Show on Saturday. With signs proclaiming, “Branded, Beaten, and Slaughtered,” the protesters will share a recent PETA video exposé that shows that cows were branded on the face with no pain relief, electroshocked, and beaten on cattle ranches that supply GM’s leather processor.

When:    Saturday, February 11, 12 noon

Where:    In front of the auto show’s entrance at McCormick Place, 2301 S. Martin Luther King Dr., Chicago

“Every leather car interior means the torment and death of an average of three gentle cows,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on General Motors and all automotive companies to embrace cost-effective, eco-friendly, and humane vegan leather seats and steering wheels.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that an eyewitness reported that cows suffered from open, bloody wounds and sometimes trampled one another in panic when forced to go through tight chutes. At slaughterhouses, their throats were slit and their skin was cut off.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind