Bodypainted ‘Bloody Coyotes’ to Protest Canada Goose’s Fur-Trimmed, Down-Filled Jackets

PETA Will Take Action for Trapped Coyotes, Plucked Geese

For Immediate Release:
March 9, 2016

David Perle 202-483-7382

Montreal – Wearing nothing but bodypaint and faux-fur ears and tails, three PETA “coyotes” will stand in “bloody” leg-hold traps on top of a giant Canada Goose logo parody on Thursday outside of Influence U, a clothing store that vigorously advertises its huge selection of Canada Goose outerwear. The protest comes on the heels of a PETA video that juxtaposes Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote suffering after being shot. PETA’s video has received more than 16 million views, been shared over 200,000 times, and generated more than 60,000 outraged comments on Facebook.

“PETA’s video reveals how coyotes struggle and cry out in traps until trappers finally arrive to strangle, shoot, stomp on, or bludgeon them to death,” says PETA Executive Vice President Tracy Reiman. “Anyone who buys or sells one of Canada Goose’s fur-and-feather jackets is responsible for these animals’ terrifying and painful deaths.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape, and many trapped animals succumb to the elements, blood loss, infection, or predators before trappers find them. In addition, birds used for down spend their entire lives in crowded, filthy sheds until their throats are slit.

When:             Thursday, March 10, noon

Where:           Influence U, 1476 Saint Catherine St. W., Montréal

Broadcast-quality video footage is available upon request. For more information, please visit


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind