Billboard Will Be Tribute to Cows Killed in Truck Crash

PETA Ad Would Encourage Drivers to Think About the Ill-Fated Animals on Transport Trucks

For Immediate Release:
July 17, 2017

Moira Colley 202-483-7382

Delaware County, Ind. – PETA plans to erect a billboard near the site of a July 11 truck crash on Interstate 69 at the exit onto Indiana State Road 332 in Delaware County to pay tribute to the cattle who were killed or grievously injured in the wreck. The billboard—which would feature an image of a cow next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan”—would point out that we can all prevent further animal suffering and death by choosing only cruelty-free food.

“This overturned truck killed nearly 20 gentle cows, and the ones who survived are most likely back on their way to the slaughterhouse,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will let travelers know that the best way to prevent such tragedies is to keep animals off the road in the first place by going vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for slaughterhouses, they suffer immensely on industrialized meat and dairy farms. These intelligent, curious animals spend their short lives in cramped, filthy feedlots without protection from extreme temperatures. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, cut their throats, and skin them—often while they’re still conscious.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind