Billboard Will Be Tribute to Cows Killed in Truck Crash

PETA Memorial to Encourage Motorists to Go Vegan and Spare Animals Suffering

For Immediate Release:
December 21, 2017

Audrey Shircliff 202-483-7382

Sherwood Township, Mich. – In honor of the four pregnant cows who were reportedly crushed to death in a truck crash in Sherwood Township on Tuesday morning, PETA is planning to place a billboard near the site of their deaths on M-60 near Stanton Road. The billboard will show a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“At least four gentle mother cows died after this trailer overturned, and those who survived will likely have their calves torn away from them shortly after birth,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges motorists to prevent animals’ needless suffering by choosing compassionate vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto packed trucks bound for slaughterhouses, they spend their short lives in cramped, filthy feedlots without protection from extreme temperatures. Calves are castrated and branded without painkillers, and at the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind