Beyoncé’s Big Announcement Prompts Vegan Caviar and Other Gifts From PETA

For Immediate Release:
June 8, 2015

Moira Colley 202-483-7382

Beyoncé sure knows how to get the Internet buzzing! After teasing a big announcement on Good Morning America over the weekend, Queen Bey shared her slimming and health secrets with fans today, gushing about her new vegan diet—prompting PETA to send her a gift basket with cruelty-free goodies, including vegan caviar, vegan dark chocolates, and dairy-free cheese.

“As this morning’s top Twitter trend of ‘vegan’ shows, nobody leads a movement like Beyoncé,” says PETA Senior Vice President Lisa Lange. “When she talks, people listen, and PETA hopes her devoted fans will follow her lead in helping animals and staying healthy by switching to delicious plant-based meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—is also sending Beyoncé PETA’s “Kale, Yeah, I’m Vegan” tank top.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind