Beverly Hills Boy Makes Final Five in PETA’s ‘2014 Cutest Vegan Kids’ Contest

Energetic 7-Year-Old Could Soon Star in His Own Ad

For Immediate Release:
February 26, 2014

David Perle 202-483-7382

Beverly Hills, Fla. – Seven-year-old Beverly Hills resident Matthew Erinn Munro could be America’s next child star. That’s because he’s one of five male finalists in PETA Kids’ 2014 Cutest Vegan Kids contest, and now it’s up to voters to help PETA Kids decide whom it should pick as the winners—one boy and one girl—who will be announced on March 3. Voting ends at 12 noon EST on March 3, and each winner will receive a PETA Kids prize pack and appear in a PETA Kids ad.

“Matthew is very proud that he made the kind and healthy choice to go vegan, and his smart decision could soon place him in the national spotlight,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “Everyone who goes vegan saves nearly 100 animals every year from daily suffering and a terrifying death, and all our contestants are setting an example that should be followed by young and old alike.”

Matthew was raised vegan and has appointed himself the unofficial caretaker of all the cats and dogs in the neighborhood—feeding them, bathing them, and taking them for long walks. He also helps take care of the family’s animal companions, who were all rescued, including a neglected kitten who was teeming with parasites but now is the vision of health. Matthew’s favorite foods include asparagus, blueberries, carrots, broccoli, and peaches, and he never met a dairy- or egg-free cake, brownie, or ice cream that he didn’t like. When he isn’t in school or tending to his mini animal kingdom, you’ll find Matthew in the nearby skate park practicing his awesome moves on his BMX bike.

PETA Kids will select the winners based on several factors, including vote count. See the full contest details here.

For more information and to cast your vote to help PETA Kids decide whom it should choose as the winners, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind