Beverly Hills Boy Crowned PETA’s 2014 Cutest Vegan Kid

Healthy, Happy 7-Year-Old Wins a Shot at Stardom in His Own PETA Kids Ad

For Immediate Release:
March 3, 2014

Shakira Croce 202-483-7382

Beverly Hills, Fla. – When it comes to celebrities, Florida’s Beverly Hills may start giving the other Beverly Hills a run for its money, thanks to 7-year-old Matthew Erinn Munro, who was just named the male winner of PETA Kids 2014 Cutest Vegan Kids contest. He beat out dozens of children 12 and younger across the country for the top spot in the competition, which celebrates kids who choose to keep unhealthy and inhumane meat, eggs, and dairy products off their plates. He won a prize pack and the opportunity to appear in his very own PETA Kids ad.

“There’s nothing cuter than kindness, and Matthew—who helps animals every chance he gets, both by choosing cruelty-free vegan meals and by speaking up for dogs and cats in his neighborhood—is as cute as they come,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of PETA Kids’ entrants are winners because they make the world a better place for animals every time they sit down to eat.”

Matthew, who was raised vegan, believes that animals are friends, not food. That’s why, in addition to enjoying delicious cruelty-free meals and snacks of blueberries, asparagus, and other fresh fruits and vegetables—and, of course, vegan cakes, brownies, and ice cream—he spends his time helping animals in his neighborhood. He feeds, bathes, and walks his neighbors’ animal companions and always encourages families to treat their dogs and cats with love and care.

He also takes care of his own family’s rescued cats, including a formerly starving, neglected kitten he took in and nursed back to health. But Matthew has a tough side, too: When he’s not busy helping animals, he enjoys practicing BMX tricks on his bike and going mudding on his ATV.

Two winners (one boy and one girl) were selected based on several factors, including vote count. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind