Beauty by Bean Curd: PETA Launches Tofuthpaste, Soysturizer, and More

For Immediate Release:
March 31, 2021

Megan Wiltsie 202-483-7382

Norfolk, Va. – Inspired by the smashing success of its tofu-themed holiday gifts, PETA has launched a new line of tofu-based personal-care products, including Shampfu, Curditioner, Tofuthpaste, and Soysturizer.

“Tofu is the most versatile substance in the world, so don’t just eat it when you can also brush your teeth, moisturize your skin, and clean your hair with it,” says PETA Senior Merchandise Manager Tanner Hatfield. “PETA has been turning people on to tofu’s animal-friendly and heart-healthy qualities for years, and we’re soy excited to see it go from the refrigerator to the bathroom vanity.”

For those who prefer to enjoy their tofu the traditional way—internally—PETA offers a library of delicious recipes, such as General Tso’s Tofu, Tofu Scramble, Sweet Potato and Tofu Dumplings, and more. Tofu leaves animals in peace, is packed with protein, contains no cholesterol, and can lower one’s risk of suffering from heart disease, cancer, and numerous other life-threatening health issues. And while swine flu, bird flu, the 1918 influenza virus, and COVID-19 all stemmed from confining and killing animals for food, tofu never started a pandemic.

The group also offers a guide to shopping for cosmetics made with all-vegan ingredients (along the lines of coconut oil and aloe vera rather than bean curd).

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind