Anthropologie Bans Mohair After PETA Exposé

First-Ever Eyewitness Investigation of Mohair Industry Shows Workers Slowly Killing, Mutilating Crying Goats

For Immediate Release:
May 3, 2018

Audrey Shircliff 202-483-7382


A breaking PETA video exposé of the mohair industry in South Africa—the source of more than 50 percent of the world’s mohair—has prompted several top international retailers to ban the material, and now, after receiving more than 18,000 letters from PETA supporters, Anthropologie, a brand of Philadelphia-based URBN, has announced that “[d]ue to the potential for the mistreatment of animals,” it won’t buy or produce mohair products as of March 2019.

PETA’s eyewitness exposé, which is the first of its kind and encompasses 12 farms visited in January and February of this year, shows workers dragging goats by the horns and legs and lifting them off the floor by the tail, which could break their spines. Goat kids, who were being shorn for the first time, cried out in fear. Afterward, workers threw them across the floor. PETA has asked law-enforcement agencies to investigate and file charges, as appropriate, for what the group believes are violations of South Africa’s Animals Protection Act, 1962.

“Gentle baby goats were left bleeding and crying in pain and fear on the shearing floor, all for mohair sweaters and scarves,” says PETA Director of Corporate Affairs Anne Brainard. “PETA is urging shoppers to steer clear of mohair in favor of compassionate materials that no animal had to suffer and die for.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that many goats’ sensitive ears were mutilated with pliers, which left them screaming in pain. Shearers—who are paid by volume, not by the hour—worked quickly and carelessly, leaving goats cut up and bleeding. Workers roughly stitched them up without giving them any pain relief.

Farmers admitted that after shearing, many goats die from exposure to the cold wind and rain—40,000 reportedly died of exposure across South Africa in just one weekend. Unwanted goats also died in agonizing ways: On one farm, a worker slowly cut the throats of fully conscious goats with a dull knife and then broke their necks, hacking one animal’s head right off. Other goats were hauled to a slaughterhouse, where they were electrically shocked, hung upside down, and slashed across the throat.

In banning mohair, Anthropologie joins Arcadia Group (including Topshop), Gap, Athleta, H&M Group, Inditex apparel brands (including Zara), Old Navy, Banana Republic, Express, and numerous other brands and retailers. PETA is now calling on Forever 21 to follow suit.

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