Amina Blue Bares All in New PETA Ad: ‘Wear Vegan. Be Vegan.’

Yeezy Model Unveils Sexy New Campaign in New York

For Immediate Release:
March 31, 2017

Moira Colley 202-483-7382

New York – Dripping with gold body jewelry and wearing nothing else, Amina Blue dazzles in a new PETA campaign that proclaims, “You Can Look Luxurious Without Harming Any Animals. Wear Vegan. Be Vegan.” The Yeezy model and music video star unveiled the ad in New York on Thursday at “Unstoppable,” PETA President Ingrid Newkirk’s speaking event. Photos are available here.

In an exclusive video interview, Amina Blue—who often shares animal rights news with her half a million Instagram followers—explains why she’s been vegan for over four years. “Being a vegan is more than just a diet—it’s a whole lifestyle,” she says. “It’s a mindset. It’s the way you live your life. It’s just an overall glow you get from being vegan. Your hair grows a lot quicker. …You have a lot more energy. Clearer skin. … [And] it’s beneficial for the Earth, for our health, for the environment, for the animals.”

And that applies to what she wears, too: “These animals die, and their skins are being used for our fashion. … And I’m not going to purchase it,” she says. That’s why she sticks to vegan fashion and cruelty-free cosmetics.

Amina Blue joins a long list of celebrities—including Jhené Aiko, Kid Ink, P!nk, Mýa, TLC’s Chilli, Kesha, Sia, and others—who’ve teamed up with PETA (whose motto reads, in part, that “animals are not ours to wear”) to promote kindness to animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind