Alpha Industries Goes Fur-Free After PETA Appeal

Bomber Jacket Brand Nabs Bunny-Shaped Vegan Chocolates in Thanks for Banning Items Made From Tormented Animals

For Immediate Release:
February 5, 2018

Moira Colley 202-483-7382

Chantilly, Va. – After learning from PETA that animals killed for their fur may be caged, trapped, beaten, and even skinned alive, Chantilly-based Alpha Industries, Inc., agreed to stop selling fur and to ban it from all future designs.

Known for its popular bomber jackets, Alpha Industries—a longtime supplier of military apparel—sells its civilian gear both online and at Nordstrom, Saks Fifth Avenue, Urban Outfitters, and other stores.

“Modern shoppers simply don’t want animals to be bludgeoned and shocked for coats, collars, and cuffs,” says PETA Executive Vice President Tracy Reiman. “Alpha Industries’ fur ban is right on trend, and PETA celebrates the company for its kind and business-savvy decision.”

As revealed in PETA’s video exposé narrated by actor Eva Mendes, animals on fur farms in China, the world’s largest fur exporter, spend their entire lives confined to cramped, filthy wire cages without access to food or clean water before they’re electrocuted, gassed, or poisoned. Others are caught in steel-jaw traps—which slam shut on animals’ legs, often cutting down to the bone, causing excruciating pain. Some attempt to chew off their own limbs to escape. If trapped animals don’t die from blood loss, infection, or gangrene, trappers strangle, beat, or stomp them to death.

Alpha Industries joins hundreds of other top retailers that have gone fur-free, including BCBG Max Azria, Giorgio Armani, Gucci, Jimmy Choo, Helly Hansen, The North Face, and Patagonia.

PETA—whose motto reads, in part, that “animals are not ours to wear”—is sending the company a box of bunny-shaped vegan chocolates in thanks for its decision.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind