Alicia Silverstone’s Winter Anti-Wool Blitz to Hit Philadelphia Airwaves

For Immediate Release:
November 21, 2022

Robin Goist 202-483-7382

Philadelphia – Black Friday shoppers are getting a special message from actor Alicia Silverstone, who has teamed up with PETA in a radio spot exposing the hidden cruelty behind the wool industry and encouraging consumers to cross wool items off their shopping lists this holiday season.

“Think shearing sheep for wool is just like a haircut? As if!” Silverstone proclaims in the spot. “In the wool industry, workers have been videotaped punching, kicking, and stomping on sheep—and 90% of sheep are killed once their wool production drops.”

PETA U.S. and other PETA entities have extensively documented cruelty to sheep in 117 wool industry operations worldwide, revealed in 14 separate exposés. Even on “sustainable” and “responsible” farms, workers have beaten, wounded, and slit the throats of conscious, struggling sheep. Not only do vegan options spare sheep such terrible suffering, they’re also better for the environment.

Silverstone urges listeners to “embrace fabrics that are comfortable, innovative, and cruelty-free,” such as those on PETA U.S.’ list of “Wool-Free Sweater Picks That Alicia Silverstone Would Love.”

The vegan actor previously appeared in sky-high anti-wool and pro-vegan messages for PETA, among numerous other campaigns. She’s part of a long list of celebrities—including Jenna Dewan, Taraji P. Henson, Olivia Munn, and P!nk—who have helped PETA promote kind, animal-free wardrobe choices.

The spot will run on iHeartRadio stations WDAS-FM and WIOQ-HD2 from 6 a.m. to 7 p.m. through Cruelty-Free Friday (aka “Black Friday”) as well as in Chicago; Syracuse, New York; and Minneapolis (home of the Mall of America).

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind