8-Year-Old Nabs PETA Award for Encouraging Classmates to Go Vegan

Manhattan Student Wrote Persuasive Essay, Presented to 300 Peers, and Hung Up Posters Promoting Empathy for Animals

For Immediate Release:
March 9, 2017

Megan Wiltsie 202-483-7382

New York – A Superhero for Animals Award is on its way from PETA Kids to 8-year-old Upper West Side resident Lula Greenfield, who dedicated a recent school project to teaching her peers at the Manhattan School for Children what happens to animals who are killed for food.

Her assignment was to address an environmental issue that she felt “passionate” and even “angry” about—so Lula, a lifelong vegan, chose to create a slideshow about today’s industrialized meat, egg, and dairy industries. She was selected to present her project in an assembly for about 300 other students—and she also wrote a persuasive essay on the topic and printed posters that showed a pig next to the words “I’m Not Bacon. I’m a Living Being, Just Like You.”

“Kids are naturally compassionate, and when they find out that animals are tormented and killed for food, they’re eager to learn about vegan meals,” says PETA Senior Director of Youth Outreach and Campaigns Marta Holmberg. “PETA Kids hopes Lula’s passion and dedication will inspire people of all ages to speak up for animals and encourage others to make kind choices.”

PETA Kids—whose motto reads, in part, that “animals are not ours to eat”—encourages everyone to be a superhero for animals by choosing vegan meals, staying away from circuses and marine amusement parks that use and abuse animals, and adopting a homeless dog or cat from an animal shelter.

Lula will be featured on PETA Kids’ Spotlight page. For more information, please visit PETAKids.com.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind