Parka Maker NOIZE Joins BEARPAW, GUNAS, Call It Spring, and 996 Other Companies in Offering Animal-Friendly Clothing and Accessories
For Immediate Release:
March 25, 2019
Audrey Shircliff 202-483-7382
Norfolk, Va. – With the addition of NOIZE, the popular maker of high-tech parkas that offers a special discount to shoppers who swear off Canada Goose’s fur-and-feather jackets, 1,000 companies are now using the “PETA-Approved Vegan” logo—and that number will keep climbing as more and more businesses respond to the public’s skyrocketing demand for vegan fashion.
The “PETA-Approved Vegan” logo—which PETA revamped in October and has grown by leaps and bounds in just five months—allows companies to help consumers find vegan clothing, homeware, and accessories (such as the pineapple leather wallets and bags from 36 Chambers, the company owned by Wu-Tang Clan’s RZA) at a glance. “PETA-Approved Vegan” companies include Call It Spring (an Aldo subsidiary located in shopping malls worldwide), popular vegan handbag designers GUNAS and Matt & Nat, silk-free tie maker Jaan J., eco- and animal-friendly interior design firm DiMare Design, and Cynthia King, whose supple canvas ballet slippers are 100 percent animal-free.
In addition, many retailers—including BEARPAW, whose vegan boots are among its most popular designs—use the logo to highlight their vegan products.
“The ‘PETA-Approved Vegan’ logo makes it easy for shoppers to find fashion that’s as ethically produced as it is stylish,” says PETA President Ingrid Newkirk. “These forward-thinking companies are making everything from hiking boots to ballet slippers to handbags out of high-tech, eco-friendly materials instead of animal skins, and compassionate consumers are paying attention.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that killing animals for fashion is a form of speciesism, which is a human-supremacist worldview. In the fashion industry, animals on fur farms spend their entire lives confined to filthy wire cages before being electrocuted, gassed, poisoned, or even skinned alive for their fur. Wool-industry workers beat and mutilate sheep, gentle cows’ throats are slit and their skin is peeled off for leather, and reptiles’ necks are hacked open and metal rods are jammed through the conscious animals’ spines so that their skin can be used for handbags and fashion accessories.
For more information, please visit PETA.org.