Published by PETA.

The following article was written by Keegan Baur.

Is shopping your guilty pleasure? Well, from February 7 to February 11, you no longer have to feel guilty. That’s because PETA is the featured nonprofit this week on the Pure Citizen website! Pure Citizen works with companies to offer its members a different sale each day, with a percentage of the savings going to a nonprofit organization. This sounds almost too good to be true, right?

Here’s how it works. Every weekday, Pure Citizen offers daily deals on products from a company that is making the world a better place. These items can be organic, fair trade, biodynamic, natural, sustainable, recycled, handmade, etc. What’s more, these select products are up to 90 percent off! The consumer chooses how much of those savings go to the sale’s featured nonprofit organization: donate a lot and save a little—or donate a little and save a lot.

This week, Pure Citizen offers deals from the following companies:

So suddenly, shopping is no longer a guilty pleasure. Instead, it’s your philanthropic mission of the week! Go purchase some animal- and Earth-friendly products for yourself and actually HELP animals in the process. Sounds like a no-brainer to me. Excuse me while I go get my credit card ….

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