Published by PETA.

You’re fired up. You’re ready to change the way that you eat to be in line with your values. Or maybe you know someone who wants to make more compassionate food choices but doesn’t know where to start.

If this sounds like you, Lighter is a game-changer. Cofounders Micah Risk and Alexis Fox have made it their life’s mission to help the world eat better and put an end to factory farming. It’s a powerful tool that helps you with deciding what food to buy and putting great meals together, based on the recommendations of vegan food leaders. (Listen to Micah and Alexis tell the story of Lighter on the Rich Roll Podcast.)

Whether you want to follow the food recommendations of experts (like Dr. Michael Greger, Julieanna Hever, or Dr. Neal Barnard), plant-powered athletes (like Rich Roll or David Carter), or badass world-changers (like Gene Baur or Kathy Freston), Lighter helps you do it—and it personalizes your options.

After you sign up, you’ll receive tasty meal recommendations that match your personal preferences and the expert’s recommendations. Then the fun part begins. Scroll through your meal suggestions and pick the delicious-looking dishes that appeal to you most—and yes, they’re all vegan. Once you pick your meals, the grocery list makes it easy to get just what you’ll need.

The basic Lighter service includes all that—for free! For a monthly or yearly subscription, Empowered and Elevated members can also get more perks, such as full nutrition analysis, printable recipes and grocery lists, and cooking videos. Soon, you can have groceries delivered right to your door!

Here’s a quick list of the benefits of joining in on the fun:

  • First, a community of inspiring people welcomes you. Lighter always reminds you that you’re not alone. There are so many terrific supportive people who have figured out how to eat well—and who want to help you do it, too.
  • Lighter gets to know you and adjusts your meal recommendations based on what you like. Not a tofu person? No problem. Allergic to nuts? Simple! Don’t have a fancy blender? You’re covered.
  • You can choose from thousands of recipes—just log in and scroll through the photos for inspiration.
  • Finally, the grocery list tells you everything that you’ll need, so there’s no guesswork once you’re in the store. For people new to vegan eating, that’s huge!

As a parting gift, here is Lighter’s Classic Crunchy Lentil Tacos recipe (one of my favorites and also recommended by football star David Carter, “The 300lb Vegan”).

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