Published by Liam Cronin.

PETA’s latest Super Bowl ad, “Don’t Be That Guy,” can be a lot to take in, so let us break it down for you.

It starts innocently enough, with two attractive people kissing on the couch.

Kissing Couple

Then he makes a weird comment.

You Taste So Good

And she gives an obvious answer.

I'm Vegan

And that’s when things start to go wrong.

I Didn't Expect That

First, he drops this speck of knowledge.

Guys Need to Eat Meat

Um, what?

Disgusted Girl

He can tell that she’s skeptical, so that’s when he brings out the big guns.

Killing Animals Logic

Excuse me?

Disgusted Girl

Then he makes this case.

Animals Will Eat Us

Oh, and he also turns into a butt.

Horse's Ass

Which makes her go:


And do this:

Girl Leaves

Moral of the story? Don’t spew clichés. The real way to impress her is to go vegan!

Check out the whole spot:

Order Your FREE Vegan Starter Kit

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