Published by PETA.

The geniuses at Beyond Meat have done it again. How do they do it? With plant-based protein, of course!

The new Beyond Burger packs 20 grams of vegan protein in every patty and is free of soy and gluten.

It’s a dead-ringer for a real ground-beef patty, but don’t worry—no one died for this burger. Watch it do its thing on the grill here:

These juicy burgers will be available soon in a meat case near you. That’s right—Beyond Meat wants to give both vegans and meat-eaters an equal opportunity to find its new burger and aims eventually to change the “meat case” to the “protein case.”

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