‘Hell on Wheels’: PETA’s ‘Chicken Truck’ Is Urging People to Give a Cluck About Birds

To drive home the important message that chickens are not ours to use for food, PETA’s guerilla-marketing campaign, the “Hell on Wheels” chicken truck, will be cruising the country and making appearances near various food festivals, Chick-fil-A restaurants, and busy downtown areas.

‘Hell on Wheels’: Squawking Chicken Truck Ruffles Feathers

The large truck is plastered with shocking images of chickens bound for slaughter, and it blares the sounds of chickens in distress as well as a subliminal message telling people to “go vegan.” This interactive, mobile installation is a protest on wheels, a call for people everywhere to give a cluck about chickens, arguably the most abused animals on the planet.

couple hugs sadly while viewing PETA's chicken truck

One child who stopped to look at the truck said that it was “really sad” and that the chickens “look enslaved, like they’re being mistreated.”

hell on wheels chicken truck

The “Hell on Wheels” chicken truck in Norfolk, Virginia.

At one point, the truck was stolen and gutted. But PETA remained unruffled. We raced to recover and repair it so we could continue driving home its message of compassion for millions of gentle birds.

PETA's "Hell on Wheels Truck" seen on the streets of Los Angeles

  • Since 2022, PETA’s Hell on Wheels chicken truck has visited nearly 50 cities.

    1. Virginia Beach, Virginia
    2. Norfolk, Virginia
    3. Syracuse, New York
    4. Albany, New York
    5. Nashville, Tennessee
    6. Memphis, Tennessee
    7. St. Louis
    8. Springfield, Illinois
    9. Chicago
    10. Detroit
    11. Cleveland
    12. Columbus, Ohio
    13. Cincinnati
    14. London, Kentucky
    15. Lexington, Kentucky
    16. Charleston, West Virginia
    17. Greensboro, North Carolina
    18. Wilmington, North Carolina
    19. Charleston, South Carolina
    20. Savannah, Georgia
    21. Jacksonville, Florida
    22. Tallahassee, Florida
    23. Mobile, Alabama
    24. New Orleans
    25. Baton Rouge, Louisiana
    26. Lafayette, Louisiana
    27. Houston
    28. San Antonio
    29. Austin, Texas
    30. Dallas
    31. Fort Worth, Texas
    32. Oklahoma City
    33. Amarillo, New Mexico
    34. Albuquerque, New Mexico
    35. Santa Fe, New Mexico
    36. Las Cruces, New Mexico
    37. Tucson, Arizona
    38. San Diego
    39. Santa Ana, California
    40. Los Angeles
    41. Palm Springs, California
    42. Bakersfield, California
    43. Fresno, California
    44. San Francisco
    45. Medford, Oregon
    46. Eugene, Oregon
    47. Salem, Oregon
    48. Portland, Oregon

infographic map shows the nearly 50 U.S. cities visited by PETA's "Hell on Wheels" truck

Where Is the ‘Hell on Wheels’ Truck Heading Next?

Beginning in early January 2024, the truck will roll through even more cities in the U.S. See this schedule to find out whether it’s coming to your area:

Lakeland, Florida January 5-7, 2024
Tampa, Florida January 11-12, 2024
St. Petersburg, Florida January 13-14, 2024
Sarasota, Florida January 18-19, 2024
Fort Myers, Florida January 20-21, 2024
Cape Coral, Florida January 25-26, 2024
Naples, Florida January 27-28, 2024
Key West, Florida
February 2-4, 2024
Miami, Florida February 9-11, 2024
Fort Lauderdale, Florida
February 15-16, 2024
West Palm Beach, Florida
February 17-18, 2024

More locations and dates are coming soon.

close up shot of man looking at PETA's "Hell on Wheels" truck in New York City

PETA’s Groundbreaking ‘Hell on Wheels’ Chicken Truck Serves Up Serious Food for Thought

Chickens are smart, social, sensitive individuals, yet they’re the most abused animals on the planet. They talk to their chicks while they’re still inside the shell and have unique calls to warn others of danger coming from the land or air. They comprehend cause-and-effect relationships and understand that objects still exist even after they’ve been hidden from view. They can experience love, joy, sadness, and pain. But from the moment they hatch, billions of chickens raised for food each year suffer enormously—all just for a fleeting taste of flesh.

a crowd of people pass by PETA's guerilla-marketing campaign in Nashville

Chickens are slammed into small crates and trucked to slaughterhouses through all weather extremes. Hundreds of millions sustain broken wings and legs from rough handling, and millions die from the stress of the journey. At slaughterhouses, their legs are forced into shackles, their throats are cut, and they’re immersed in scalding-hot water to remove their feathers. Almost all chickens are still conscious when their throats are cut, and many are literally scalded to death in feather-removal tanks after missing the throat cutter.

The truck is packed with free leaflets that are full of information about going vegan: the single best thing you can do for chickens, other animals, and the environment. The truck also sports a QR code that people can scan with their phone to learn more.

Here’s What You Can Do for Chickens Used for Food

Animals are unique individuals with their own wants and needs. The notion that humans are entitled to exploit them is rooted in speciesism, the misguided belief that one species is more important than another. When we see all animals as deserving of respect, we understand that we must change our personal choices in order to stop contributing to their suffering.

Going vegan not only spares chickens and other animals immense suffering but also is a great thing to do for the environment and your own health.

Chickens and green grass

Thankfully, it’s easier than ever to go vegan. PETA will even help you do it.

We’ve got great recipe ideas and tips about vegan options at restaurants that will help you bring compassion to your plate.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind