‘Hell on Wheels’: PETA’s ‘Chicken Truck’ Is Urging People to Give a Cluck About Birds

To drive home the important message that chickens are not ours to use for food, PETA’s guerilla-marketing campaign, the “Hell on Wheels” chicken truck, will be cruising the country and making appearances near various food festivals, Chick-fil-A restaurants, and busy downtown areas.

‘Hell on Wheels’: Squawking Chicken Truck Ruffles Feathers

The large truck is plastered with shocking images of chickens bound for slaughter, and it blares the sounds of chickens in distress as well as a subliminal message telling people to “go vegan.” This interactive, mobile installation is a protest on wheels, a call for people everywhere to give a cluck about chickens, arguably the most abused animals on the planet.

couple hugs sadly while viewing PETA's chicken truck

One child who stopped to look at the truck said that it was “really sad” and that the chickens “look enslaved, like they’re being mistreated.”

hell on wheels chicken truck

The “Hell on Wheels” chicken truck in Norfolk, Virginia.

At one point, the truck was stolen and gutted. But PETA remained unruffled. We raced to recover and repair it so we could continue driving home its message of compassion for millions of gentle birds.

PETA's "Hell on Wheels Truck" seen on the streets of Los Angeles

Since 2022, PETA’s Hell on Wheels chicken truck has visited over 80 cities.
  1. Conway, Arkansas
  2. Fayetteville, Arkansas
  3. Fort Smith, Arkansas
  4. Pine Bluff, Arkansas
  5. Springdale, Arkansas
  6. Rogers, Arkansas
  7. Little Rock, Arkansas
  8. Hot Springs, Arkansas
  9. Virginia Beach, Virginia
  10. Norfolk, Virginia
  11. Syracuse, New York
  12. Albany, New York
  13. Nashville, Tennessee
  14. Memphis, Tennessee
  15. St. Louis
  16. Springfield, Illinois
  17. Chicago
  18. Detroit
  19. Cleveland
  20. Columbus, Ohio
  21. Cincinnati
  22. London, Kentucky
  23. Lexington, Kentucky
  24. Charleston, West Virginia
  25. Charlotte, North Carolina
  26. Greensboro, North Carolina
  27. Wilmington, North Carolina
  28. Charleston, South Carolina
  29. Columbia, South Carolina
  30. Albany, Georgia
  31. Augusta, Georgia
  32. Macon, Georgia
  33. Valdosta, Georgia
  34. Savannah, Georgia
  35. Cape Coral, Florida
  36. Daytona Beach, Florida
  37. Destin, Florida
  38. Fort Lauderdale, Florida
  39. Fort Myers, Florida
  40. Lakeland, Florida
  41. Miami
  42. Key West, Florida
  43. Naples, Florida
  44. Jacksonville, Florida
  45. Ocala, Florida
  46. Orlando, Florida
  47. Panama City Beach, Florida
  48. Pensacola, Florida
  49. Sarasota, Florida
  50. St. Petersburg, Florida
  51. St. Augustine, Florida
  52. Tallahassee, Florida
  53. Tampa, Florida
  54. West Palm Beach, Florida
  55. Mobile, Alabama
  56. New Orleans
  57. Baton Rouge, Louisiana
  58. Lafayette, Louisiana
  59. Monroe, Louisiana
  60. Shreveport, Louisiana
  61. Houston
  62. San Antonio
  63. Austin, Texas
  64. Dallas
  65. Fort Worth, Texas
  66. Oklahoma City
  67. Amarillo, New Mexico
  68. Albuquerque, New Mexico
  69. Santa Fe, New Mexico
  70. Las Cruces, New Mexico
  71. Biloxi, Mississippi
  72. Gulfport, Mississippi
  73. Hattiesburg, Mississippi
  74. Jackson, Mississippi
  75. Tucson, Arizona
  76. San Diego
  77. Santa Ana, California
  78. Los Angeles
  79. Palm Springs, California
  80. Bakersfield, California
  81. Fresno, California
  82. San Francisco
  83. Medford, Oregon
  84. Eugene, Oregon
  85. Salem, Oregon
  86. Portland, Oregon
Hell on Wheels Tour Map

Where Is the ‘Hell on Wheels’ Truck Heading Next?

Beginning in 2024, the truck will roll through even more cities in the U.S. See this schedule to find out whether it’s coming to your area:

Tulsa, OklahomaJune 12–13, 2024
Wichita, KansasJune 15–16, 2024
Topeka, KansasJune 20–21, 2024
Lawrence, KansasJune 22–23, 2024
Overland Park, KansasJune 27–28, 2024

More locations and dates are coming soon.

close up shot of man looking at PETA's "Hell on Wheels" truck in New York City

PETA’s Groundbreaking ‘Hell on Wheels’ Chicken Truck Serves Up Serious Food for Thought

Chickens are smart, social, sensitive individuals, yet they’re the most abused animals on the planet. They talk to their chicks while they’re still inside the shell and have unique calls to warn others of danger coming from the land or air. They comprehend cause-and-effect relationships and understand that objects still exist even after they’ve been hidden from view. They can experience love, joy, sadness, and pain. But from the moment they hatch, billions of chickens raised for food each year suffer enormously—all just for a fleeting taste of flesh.

a crowd of people pass by PETA's guerilla-marketing campaign in Nashville

Chickens are slammed into small crates and trucked to slaughterhouses through all weather extremes. Hundreds of millions sustain broken wings and legs from rough handling, and millions die from the stress of the journey. At slaughterhouses, their legs are forced into shackles, their throats are cut, and they’re immersed in scalding-hot water to remove their feathers. Almost all chickens are still conscious when their throats are cut, and many are literally scalded to death in feather-removal tanks after missing the throat cutter.

The truck is packed with free leaflets that are full of information about going vegan: the single best thing you can do for chickens, other animals, and the environment. The truck also sports a QR code that people can scan with their phone to learn more.

Here’s What You Can Do for Chickens Used for Food

Animals are unique individuals with their own wants and needs. The notion that humans are entitled to exploit them is rooted in speciesism, the misguided belief that one species is more important than another. When we see all animals as deserving of respect, we understand that we must change our personal choices in order to stop contributing to their suffering.

Going vegan not only spares chickens and other animals immense suffering but also is a great thing to do for the environment and your own health.

Chickens and green grass

Thankfully, it’s easier than ever to go vegan. PETA will even help you do it.

We’ve got great recipe ideas and tips about vegan options at restaurants that will help you bring compassion to your plate.

Browse Hundreds of Free Vegan Chicken Recipes
vegan fried chicken
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