Victory! Chico’s and Other Top Brands Ban Alpaca Fleece After PETA Steps In

Big news! After PETA stepped in to show high-end fashion company Chico’s FAS, Inc., that alpacas suffer for clothing and accessories, it stepped up and confirmed that it will stop sourcing alpaca fleece for its brands (Chico’s, White House Black Market, and Soma) by 2022. The victory will help prevent countless gentle, curious, and social alpacas from being mutilated, abused, and killed by this cruel and environmentally destructive industry.

To celebrate this decision that recognizes alpacas as individuals who should never be used for sweaters, everyone at PETA is raising a glass to Chico’s FAS!

Alpaca with green hazy background

PETA Is Ending Alpaca Abuse One Victory at a Time

After a first-of-its-kind undercover PETA investigation into one of the world’s largest alpaca-fleece producers revealed that crying alpacas were shorn so roughly that many vomited in fear or were cut open and left bleeding from deep wounds, we persuaded loads of brands and retailers—currently, 80—to make the compassionate decision to ban alpaca fleece.

Here’s our full list of brands that have banned it, from top lingerie retailer Victoria’s Secret to high-end designer Valentino:

  • Aldi
  • Ann Taylor
  • Barbour
  • Cacique
  • Chico’s
  • Colovos
  • Columbia
  • Comptoir des Cotonniers
  • Express
  • GU
  • Helmut Lang
  • HOKA
  • Hunter
  • JackRabbit
  • J Brand
  • Journeys
  • Johnston & Murphy
  • Koolaburra
  • Lands’ End
  • Lane Bryant
  • Little Burgundy
  • LOFT
  • Lou & Grey
  • Maison Numen
  • Mara Hoffman
  • Mark and Graham
  • Marks & Spencer
  • Matalan
  • Mountain Hardwear
  • New Look
  • Next
  • Parker
  • Pottery Barn Teen
  • PLST
  • Pottery Barn
  • Pottery Barn Kids
  • prAna
  • Princesse tam.tam
  • Rebecca Taylor
  • REI
  • Rejuvenation
  • River Island
  • Sanuk
  • Schuh
  • Simon Miller
  • Smith & Caughey’s
  • Soma
  • Talbots
  • Ted Baker
  • Teva
  • Tom Tailor
  • UGG
  • Valentino
  • Victoria’s Secret
  • Vince
  • west elm
  • White House Black Market
  • Williams-Sonoma
  • Williams Sonoma Home

Alpacas Are Abused and Killed for Their Fleece

PETA’s investigation into the world’s largest privately owned alpaca farm in Peru, Mallkini (which supplies Anthropologie), shows that workers slammed alpacas—some of whom were pregnant—onto tables. They tied the animals tightly by the legs into a restraining device reminiscent of a medieval torture rack and pulled hard, nearly wrenching their legs out of their sockets.

Terrified of being pinned down, the animals spit, cried out, and vomited in fear as shearers grabbed them by the ears, stole their fleece, and dropped them to the concrete floor. Their cuts were then crudely stitched up with needle and thread, and none were given adequate pain relief.

Other alpacas huddled together in fear as they watched their friends be roughly tied down and sheared 😣 Tell Anthropologie to stop selling alpaca!

Posted by PETA (People for the Ethical Treatment of Animals) on Friday, June 19, 2020

Using animals for fashion is speciesist. Humans have no right to intimidate, beat, or kill sheep, angora rabbits, or alpacas for wool or fleece. With so many sustainable vegan fabrics that people can wear instead, there’s no excuse to steal the skin off animals’ backs.

Take Action for Alpacas

While many brands, including Columbia Sportswear and UNIQLO, have banned alpaca fleece, there are still a few holdouts that have yet to come around. Take action for these gentle animals by telling Anthropologie to drop its alpaca-fleece items immediately. And as always, check tags and be sure to buy only vegan fashion and home furnishings.

Urge Anthropologie to Ban Alpaca Fleece
Adorable alpacas with faces touching
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