You may remember Smithfield Foods’ big January announcement that it is phasing out the use of gestation crates, followed shortly by Maple Leaf Foods’ decision to follow suit, and Burger King’s recent adoption of a new animal welfare plan that includes, among other things, reducing the amount of pig meat it purchases from suppliers that … Read more »
I’m sure most everyone is already aware of Burger King’s recent animal welfare improvements, but I still wanted to share this little tidbit with you. The BK story was covered all over the media, but the Houston Chronicle took it a step further and published this amazing editorial on corporate responsibility and animal welfare. It’s … Read more »
Burger King has announced a series of animal welfare improvements that put it right at the forefront of the fast-food industry in terms of holding its suppliers accountable for the way they treat their animals. As of today, the company will be requiring 2 percent of its eggs to come from hens who are not … Read more »
If you’ve never been implicated in a preposterous conspiracy theory, I can highly recommend the experience. It’s a roller-coaster ride of emotions from shocked to flattered to downright amused. This is especially true when the person responsible for the conspiracy theory is a high-ranking government official, as we discovered last week when we were tipped … Read more »
Do you really need a letter from PETA and an official ban from your school administration to figure out what’s wrong with throwing live chickens onto a basketball court during a game? In the case of the moronic Kansas State fans who did exactly that during a game against rivals KU, the answer, of course, … Read more »
This is an old video we made a while back to talk about why PETA has occasionally resorted to some more colorful tactics like naked protests to get our point across. It must have been put together in the early days of Internet video, when people had the attention span to get all the way … Read more »
Her name is Casey Redd, and she just sent in the latest brilliant addition to our Burberry campaign materials. PETA’s Art Department does a fantastic job, but this may very well be my favorite anti-fur ad ever. Here’s 10-year-old Casey with the ad she made:
I’ve been at PETA long enough to know that there are a whole lot of different ways to make a naked ad, and I’m always impressed with the way our Art Department manages to capture the particular style of the celebrity who’s posing for the ad without losing sight of the message. Over the years, … Read more »
More than 31 major media outlets covered PETA Asia Pacific’s pro-vegetarianism photo shoot with Filipina supermodel Alicia Mayer yesterday, and looking at the stunning pictures, I can see why. In case you’re wondering, that’s PETA Asia Pacific’s very own Jason Baker on the right, with the water bottle. I actually haven’t spoken to Jason since … Read more »
The bird flu post the other day reminded me of a hilarious old picture from The Onion. Unfortunately, I just didn’t get around to writing about it in the blog at the time, but as I like to say about me marrying Natalie Portman and you going vegetarian … better late than never. With all … Read more »
Today has been kind of massive as far as animals are concerned. In addition to winning the POM Campaign, we just got news that Smithfield Foods (the largest pork processor in the world) will begin phasing out the use of gestation crates in all of its farms. Gestation crates are among the most hideous torture … Read more »
KFC employees who are used to seeing PETA’s crippled chicken hobbling across the street or watching Colonel Sanders burned in effigy in front of their restaurants are in for a pleasant surprise: The KFC Campaign is finally going naked, with our brand-new “Naked Truth” demonstrations. The bad news for the company is, unfortunately, that the … Read more »
Virgil Butler, the former slaughterhouse worker from Arkansas who dedicated his life to educating others about the horrors of factory farming, died last night in his sleep at the age of 41. Virgil spent 9 years working in Tyson slaughterhouses, killing as many as 80,000 birds a shift in extremely dangerous working conditions and for … Read more »
Arizona resident Alice Cooper I’m never entirely sure whether one should say “a historic day” or “an historic day,” but either way, yesterday was effin’ historic, thanks in large part to the good people of Arizona, who in the past have brought us Alice Cooper, the 1 and 7 Arizona Cardinals, and cactuses (that’s all … Read more »
