PETA’s original Milk Gone Wild video was one of the most successful things we’ve ever done online, reaching a completely new audience with a message about why milk is cruel and unnatural, and totally grossing out literally hundreds of thousands of people in the process. Soooooooooo, here’s a DIY sequel that we made in the … Read more »
This Christmas, please, please, please remember to leave soy milk out for Santa Claus instead of cow’s milk. With that in mind, here is PETA’s world-famous “Santa’s Not Coming” PSA. Warning: It’s a little bit controversial (by which I mean “hilarious”). As usual, please direct all complaints or concerns about this ad to [email protected], with … Read more »
So, for several years now, we’ve been running ads, making stickers, and selling T-shirts parodying the well-known “Got Milk?” campaign, with some slightly less flattering slogans that draw attention to the fact that every glass of milk has a little bit of pus in it. We even had a full-fledged campaign for a while called … Read more »
There is an end in sight, and while this isn’t going to stop us from doing everything in our power to end all abuses of cows right now, the announcement this week by the American Veal Association that they will phase out veal crates by 2017 is a major landmark for the animal protection movement … Read more »
Plan59/Creative Commons When word of a good new vegan food product hits the street, it spreads through the PETA office faster than a California wildfire. Sometimes the product lives up to the uber-vegan hype; sometimes not. So when I caught wind of Dairy Queen’s new “Star Kiss” frozen treat, I was more than a little … Read more »
This will be an exciting announcement for those of you who are interested in PETA’s inner workings—and I’ve included plenty of cool pics for those of you that aren’t, so bear with me. Tracy Reiman, who has been a driving force behind PETA’s campaigns for 16 years, has just been promoted to Executive Vice President. … Read more »
Because milk doesn’t actually help you lose weight, which makes the ads (“Milk your diet. Lose weight!) just a teensy bit misleading. Here’s how it went down, according to The New York Times: The ads, which were overseen by our old friends the USDA (whom you may remember from such hijinx as failing to enforce … Read more »
MSNBC just reported on a study which showed that the beneficial effects of tea are cancelled out when you put milk in it. According to MSN: The beneficial effects of drinking black tea are completely prevented by the addition of milk, said Dr Verena Stangl, a cardiologist at the hospital. If you want to drink … Read more »
